Tasked with photographing one of the world’s most elusive big cats, you trek deep into the lush jungle of Southeast Asia and set up a camera trap. Back at base camp, you methodically comb through the images it captures, identifying monkeys, otters and finally, what you’ve been searching for: the mysterious clouded leopard.
All this, without having to leave the comfort of your own home. A new mobile game, “Unseen Empire,” turns one of the largest-ever wildlife camera trap studies into a playable experience. The idea is that by letting players take on the role of a researcher in a real scientific study, the game helps people to better understand conservation science. In the past few decades, we have seen a 68% decline in wildlife species. But when it comes to funding conservation, there is an estimated shortfall of up to $824 billion per year in what is needed to reverse the decline in biodiversity by 2030, according to a recent report.
Gautam Shah, the American founder of Kenya-based Internet of Elephants, the company behind “Unseen Empire,” believes conservation awareness campaigns have failed to keep up with the times and need to modernize. After 20 years as an IT consultant, Shah left his job in 2013 and combined his professional background with his passion for wildlife. Internet of Elephants creates games and digital experiences based on scientific research, that aim to engage people who may not have a previous interest in wildlife conservation. By tapping into the mass gaming market — there are 2.8 billion video gamers globally — he hopes to capture and inspire a new audience.
Unseen Empire is based on an ongoing, decade-long camera trap study by professor David Macdonald and his team at the Wildlife Conservation Research Unit (WildCRU) at the University of Oxford. The initial research was conducted in Southeast Asia, looking at the elusive clouded leopards. Little is known about these regal creatures, but with an estimated population of 10,000, the clouded leopard is considered vulnerable due to deforestation and poaching. The forests of Southeast Asia are disappearing faster than anywhere else in the world, due to urbanization, illegal logging and land clearing for agricultural production.